I Help Brands Scale Through Strategic Content

Content Strategist & E-Commerce Growth Specialist

With hands-on experience scaling e-commerce businesses, optimizing conversions, and building high-ROI marketing campaigns across Shopify, Amazon, and global markets. Expert in content strategy, copywriting, social media, and brand growth.

View My Work Let's Connect
About Me

Results-Driven Content Strategist

I help e-commerce brands grow by creating strategies that actually work. Whether it's building content calendars, writing copy that converts, or managing campaigns - I focus on results, not just effort. I've worked with 9+ brands, run my own business, and learned that the best marketing is the kind that solves real problems for real people.

From founding and scaling my own e-commerce store (Bell & Buy) achieving 80% growth, to managing high-impact projects for international brands, I bring hands-on experience in content creation, copywriting, design, and digital marketing.

My expertise spans Shopify optimization, email marketing (Klaviyo, Brevo), organic social media management, and comprehensive brand strategy—all focused on driving measurable business results and sustainable growth.

80%
Sales Growth
(Bell & Buy)
35%
Email
Open Rates
+30%
Mobile
Conversions
9+
E-Commerce
Clients
Professional Experience
Building, scaling, and innovating across content strategy and e-commerce
Project Manager & Client Success Lead
The Emissary Agency
Jul 2025 – Present
🌍 Remote – USA
  • Work with e-commerce brands on strategy and execution - basically I'm the bridge between the client's vision and what actually gets done
  • Build content strategies that people actually want to read (not just stuff that ranks on Google)
  • Run A/B tests on Shopify stores - the kind of work where +30% conversions = real wins
  • Send emails that people open (35% open rate is solid when most brands are at 15%)
  • Keep everyone on the same page - designers, devs, writers - because miscommunication kills projects
Social Media & Email Marketing Executive
ShipMagz
Aug 2025 – Jun 2026
🌍 Remote – Germany
  • Managed social media for a global logistics company - which sounds boring but it's actually about making shipping interesting to people
  • Built content calendars that actually made sense - not just random posts, but a real strategy
  • Tracked what's working, what's not, and doubled down on winners using Google Analytics
  • Designed and sent email campaigns that converted - using Brevo, testing subject lines, the whole thing
  • Made videos with CapCut and HeyGen for social media - because static posts are boring in 2024
Owner & E-Commerce Manager
Bell & Buy (Founder)
Jan 2024 – Dec 2024
🌍 UAE Market
  • Started my own e-commerce business - built it from zero to 80% sales growth in one year
  • Handled everything: product sourcing, listing optimization, selling on Amazon and Shopify
  • Ran Meta Ads and TikTok campaigns that actually made money - not just got views
  • Learned the hard way what sells and what doesn't. Some lessons cost money, but they stick
Video Content Creator & Teaching Instructor
PACE Online School
May 2025 – Oct 2025
🌍 Pakistan & Saudi Arabia
  • Made videos and reels with CapCut to get students to sign up - worked better than traditional ads
  • Taught kids from grade 1 to 10 - both online and in-person. Every grade has different needs
  • Managed the whole student experience - tests, progress tracking, keeping parents updated
Academic Research Writer
OHSPS Inc.
Mar 2021 – Dec 2023
🌍 Remote – Saudi Arabia
  • Wrote academic research for specialized courses (NEBOSH, NVQ, IOSH) - technical stuff but had to make it clear
  • Built content strategies for students around the world working on different qualifications
  • Met tight deadlines, followed strict academic standards - no shortcuts allowed
Deep-Dive Case Studies
Real projects with real results - see how I approach strategy, execution, and growth
Melting Forest
Built their entire content strategy from zero. Taught them how to tell their sustainability story in a way customers actually cared about. Result: 187% follower growth, 35% email open rates, $47K email revenue.
Content Strategy Email Marketing Growth Marketing
CBD Living
Repositioned them as premium brand through strategic copywriting and design systems. Rewrote product pages, built Figma design system, created email templates. Result: 23% conversion increase, 42% email improvement, $89K revenue.
Copywriting Figma Design Premium Positioning
Owl & Ox
Complete brand repositioning from commodity to luxury lifestyle. Changed messaging, target audience, pricing strategy. Result: 156% revenue growth, 54% price increase capability, 3.2x higher customer lifetime value.
Brand Strategy Growth Strategy Market Positioning
Core Competencies
A comprehensive toolkit for building and scaling brands globally

📝 Content & Copywriting

Content Strategy Copywriting Web Content Email Copy Product Descriptions Content Calendars

📱 Social Media & Digital

Facebook Instagram LinkedIn TikTok Meta Ads Google Analytics Email Marketing SEO

🎨 Design & Creative

Figma Canva CapCut HeyGen Video Editing UI/UX Design

🛒 E-Commerce

Shopify Amazon Seller Product Optimization FBA/FBM CRO Store Audits

👥 Team & Project

Team Leadership Asana Monday.com Notion Slack Client Management

🧠 Tools & Platforms

Klaviyo Brevo ChatGPT Google Workspace Zoom Gemini
Notable Client Work
I help online brands grow through smart content strategy, compelling copy, and data-driven marketing
CBD Living
Rewrote product pages and emails to sound premium, not generic. Used Figma to build a design system they could use forever. Result: 23% higher conversions and customers willing to pay more.
Copywriting Figma Design
Melting Forest
Built their entire content strategy from scratch. Taught them how to tell their sustainability story in a way customers actually cared about. Grew followers 187% and made emails actually valuable.
Content Strategy Email Marketing
Smoking Dog
Rewrote product copy from technical to conversational. Made their brand voice consistent everywhere. Customers got it, and they understood why the products are worth the price.
Copywriting Brand Strategy
Euphoric Herbals
Created content strategies and email sequences that actually educated customers about why herbals matter. Built a content calendar they could run independently.
Content Calendars Email Flows
Owl & Ox
Repositioned them from a commodity brand to luxury. Changed how they talked about products, who they targeted, everything. They raised prices 54%, revenue grew 156%, and customers became actual fans.
Brand Strategy Web Content
Blue Grass Vitamins
Built their whole content and email strategy around helping people understand why vitamins matter. Made them sound expert, not salesy.
Email Marketing Content Strategy
Kaizen Electronics
Translated technical specs into human language. Made electronics sound interesting to people who aren't tech nerds.
Technical Writing Copywriting
Mana Fest Health
Created content that made health feel accessible, not preachy. Built email campaigns that people actually wanted to open.
Health Content Brand Positioning
Let's Work Together

Got a project you're thinking about? Want to discuss strategy? Just want to chat about growth? Send me a message - I reply fast.

📧

Email

areebaarif999@gmail.com
💬

WhatsApp

+92 310 4474940
💼

LinkedIn

linkedin.com/in/areebaarif