E-commerce & Digital Marketing

AREEBA
Arif

E-commerce Growth Specialist

Shopify · Klaviyo · Amazon · Retention Marketing

"I write copy that understands the business, the product, and the customer."
Having founded my own store (Bell & Buy), I don't just write words — I build strategies that drive sales, engagement, and ROI. Helping brands scale across USA, Germany, UAE & Saudi Arabia.

Let's Talk View Work
Open to remote & freelance roles
80%
Sales growth — Bell & Buy
35%
Klaviyo email open rate
+30%
Mobile conversions (Shopify)
+20%
Average order value uplift

Expert in building high-ROI email ecosystems using Klaviyo and Figma — with a proven track record scaling brands on Shopify and Amazon through data-driven retention marketing.

International Markets: 🇺🇸 USA 🇩🇪 Germany 🇦🇪 UAE 🇸🇦 Saudi Arabia 🇵🇰 Pakistan

What I Do

Core Expertise

01
Shopify Store Management
End-to-end Shopify optimization — mobile responsiveness, checkout flow, upsell strategies, and store audits. Delivered +30% mobile conversions and +20% AOV for clients.
Shopify CRO Analytics
02
Email Marketing & Klaviyo
Building high-ROI email ecosystems from strategy and segmentation to Figma design and copywriting. Proven 35% open rate. Currently managing full email ops at ShipMagz via Brevo.
Klaviyo Brevo Figma
03
Copywriting & Content
Conversion-focused product descriptions, website copy, email flows, and ad copy. My e-commerce background means every word is written to sell — not just to sound good.
Web Copy Ad Copy A+ Content
04
Social Media Marketing
Omni-channel content strategy and execution — LinkedIn, Facebook, Instagram, TikTok. Content calendars, caption writing, scheduling, and engagement for brand growth.
Meta Ads LinkedIn TikTok Ads
05
Amazon FBA/FBM Operations
Full Amazon seller account management — product listing optimization, FBA/FBM logistics, inventory, and supply chain coordination with warehouses like Zambeel and WaveByte.
Amazon SC FBA/FBM SEO
06
Project Management
Primary point of contact for international clients. Managing cross-functional teams — designers, developers, writers — delivering digital and CRO projects on time and on brief.
Asana Notion Slack
I build brands, not just content.

As a Conversion-Focused Content Writer & E-commerce Specialist, I bring a unique perspective to the table. Having founded and managed my own e-commerce store (Bell & Buy), I understand what it takes to run a business — not just market one.

My focus is on helping brands communicate their value through high-impact web content, brand-focused email copy, and strategic copywriting. I specialize in the e-commerce niche, using my hands-on experience with Shopify, Klaviyo, and Figma to create content that isn't just readable — it's profitable.

I'm currently looking for remote/flexible roles in Content Writing & E-commerce Management where I can contribute to a brand's growth with my blend of creative writing and business experience.

Career Timeline

Professional Experience

Aug 2025 – Present
ShipMagz
Remote · Germany
Social Media & Email Marketing Executive
  • Leading end-to-end email campaigns in Brevo — from strategic copywriting to high-fidelity layout design in Figma
  • Managing omni-channel digital presence across LinkedIn, Facebook, and Instagram in the global logistics sector
  • Leveraging AI tools like HeyGen and CapCut to produce high-impact video ads and promotional reels
  • Overseeing the ShipMagz portal for real-time news updates and consistent brand messaging
Jul 2025 – Jan 2026
The Emissary Agency
Remote · USA
Project Manager
  • Optimized Shopify stores for mobile responsiveness +30% mobile conversions
  • Implemented store audits & upsell strategies +20% AOV
  • Spearheaded Klaviyo email flows with strategic segmentation 35% open rate
  • Serving as primary point of contact for international clients — translating vision into technical requirements
  • Managing cross-functional teams (designers, developers, writers) for timely, high-quality project delivery
Jan 2024 – Dec 2024
Bell & Buy
Entrepreneur · UAE Market
Owner & Manager Founder
  • Founded and scaled a UAE-centric Shopify & Amazon brand from scratch 80% sales growth
  • Integrated with warehouses (Zambeel, Hazir Dropshipping, WaveByte) for seamless order fulfillment
  • Solely handled store design, product listings, Meta Ads campaigns, and customer support end-to-end
  • Managed Amazon FBA/FBM operations alongside Shopify — product optimization and inventory management
Aug 2024 – Oct 2025
PACE Online School
Remote · Pakistan & KSA
Video Ads Creator & Teaching Support
  • Researched and implemented the strategy to transition from a physical to an online school model, targeting the Gulf market
  • Created video ads and reels using CapCut to drive student admissions; simultaneously managed online classes
Mar 2021 – Dec 2023
OHSPS Inc.
Remote · Saudi Arabia
Academic Research Analyst
  • Authored specialized academic research and assignments for international students (NEBOSH, NVQ, IOSH)
  • Ensured 100% compliance with international academic standards and strict delivery deadlines

Toolkit & Credentials

Skills & Certifications

E-commerce
Shopify Expert Amazon Seller Central FBA / FBM Dropshipping Listing Optimization A+ Content Inventory Management
Marketing & Email
Klaviyo Brevo Meta Ads Manager TikTok Ads Email Flows SEO (On-page) Copywriting Content Strategy
Design, Video & AI Tools
Figma Canva CapCut HeyGen ChatGPT Google AI Studio Gemini
Project Management
Asana Monday.com Notion Slack Miro Zoom Google Meet
Certifications
🏆Digital Marketing
🏆Social Media Marketing (Facebook, Instagram, TikTok)
🏆E-commerce Management (Amazon & Shopify)
🏆SEO — Search Engine Optimization
🏆Virtual Assistant Training
🏆Freelancing
Education
BBA — Bachelor of Business Administration
National University of Modern Languages (NUML), Lahore
2021 – 2025
ICS — Intermediate in Computer Sciences
Govt. College for Women, Gulberg, Lahore
2018 – 2020
Languages
🇬🇧 English — Fluent 🇵🇰 Urdu — Native

Get In Touch

Ready to grow together?

Available for freelance projects, remote positions, and permanent roles worldwide.

📱
WhatsApp
+92 310 4474940
✉️
Email
areebaarif999@gmail.com
💼
LinkedIn
linkedin.com/in/areebaarif
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